Book Whispers Industry Tips

It has become easy to self-publish your book. There are many sites online that offer help to authors so that they can achieve their goal to become a published author. All the amazing stories of success are popping up like crazy. Sometimes I wonder why I went into traditional publishing....

There is a definitely a lot of truth to this rule. Do we really need to write ‘Jane said excitedly’ or should Jane’s words carry across the realisation that she is excited? Is it necessary to put in terms like ‘gravely’ or ‘loudly’ or ‘boorishly’ to communicate how the character...

We know the phrase 'Don’t judge a book by its cover', but that’s exactly what your readers will be doing if your book is on the shelf. When you’ve worked tirelessly on your manuscript, it’s hard to accept that a reader won’t be won over by its merit, but rather...

There are multiple ways of publishing books in this modern age. You can be published by a traditional publisher, subsidise or pay a company to do it all, or do it yourself. There are also publishers who are now doing only digital or eBook publishing. However, the convenience of the...

Is it mostly word or mouth, luck or who has the biggest budget? Here in the land down under, Aussie authors get lost amongst the scream of the international author. It seems the only books Aussies can access are by authors from overseas. Our local talent is whispering its way...

Making your book newsworthy is all about being a news junky! Keep your eyes and ears to the ground for anything in the news that may relate to your story or book. Even old books can gain a new lease on life if you can find a good angle that...

As a publisher I have often been asked whether an author should publish or self-publish.  From what I have seen the people who benefit most from self-publishing are: 1) Prolific speakers who have a strong platform and do not want their books in bookstores 2) Authors who have a book...

Email marketing is an effective, relatively cheap way to engage your readers and potential readers. And it's a proven method, with stats showing that on average for every $1 spent on email marketing the average return is $40. In 2012, a consumer survey found that 77% of people preferred to...